They renamed Prunes to "dried plums" to increase sales
Due to the popular U.S. perception of prunes being used only for relief of constipation, and being the subject of related joking, many of today's distributors have stopped using the word "prune" on packaging labels. Their preference is to state "dried plums".[1] Don't forget to check out our Kickstarter Campaign! If you love Curionic pledge what you can! Even a dollar and a share helps!