There are Target stores in Australia with the exact same logo, name, and branding that have no affiliation with the actual Minneapolis-based retailer all because Target didn't trademark their name in
If Target Corp. had a twin in a parallel universe, that retailer might carry the same name, logo and slogan and operate on the opposite side of the alternative Earth. Say, Australia.
As it turns out, Target’s Down Under doppelgänger is quite real. Target Australia not only sports the same red and white bull’s-eye logo but also a motto that reads “Get More. Pay Less.”
Sound familiar?
Target officials in Minneapolis, though, want to make something abundantly clear: The two retailers are completely different companies.
“Target Corp. has no affiliation with Target Australia,” said company spokesman Eric Hausman. “There is no relationship between our companies.”
And lest you think that some opportunistic Aussie opened a cheesy knockoff store in the remote outback, Target Australia operates 300 stores in major cities and suburbs across the island nation. Last year, the retail chain generated $3.7 billion in revenue, according to financial documents from corporate parent Wesfarmers.
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