In 1928, New York Governor Al Smith ran for president with the slogan, "Make your wet dreams come true," advertising his opposition to prohibition.
In the U.S. Presidential election of 1928, New York Governor Alfred E. Smith was the Democratic candidate. Born in a tenement on the Lower East Side of Manhattan in 1873, Al Smith was a self-made man. He dropped out of parochial school when he was 14 so he could earn money to help support the family. He worked at the Fulton Fish Market, among other places, until he moved into local politics under the Tammany Hall machine in his early twenties. Smith's immigrant heritage—his grandparents were first generation Irish, Italian, German and Anglo-Irish—and his working class urban upbringing appealed to a whole new demographic of voters who identified with him. Many workers in big cities went to the polls for the first time to cast their vote for Al Smith.
That wasn't yet a big enough group to secure him the necessary votes. He lost to Republican Herbert Hoover in a landslide, winning only Massachusetts and Rhode Island in the Northeast, none of the Midwestern or Western states, and splitting the traditionally Democratic Southern states (Smith got Arkansas, Louisiana, Mississippi, Alabama, Georgia, and South Carolina). Hoover won almost 60 percent of the popular vote and 444 electoral votes to Smith's paltry 87. Even his home state of New York, which had elected him governor four times between 1918 and 1926, went to Hoover.
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