In 1971, Nike paid a college student $35 for the "swoosh" logo she designed.
Today we came across a very interesting piece on the costs of some of the world’s most recognizable company logos. Inspired by the recent uproar experienced over the controversial 2012 London Olympics logo (which cost approx. $625,000) the back stories for the logos of Nike, BP, Google, Twitter and others were researched and compiled.
“Nike – $35
The Nike “Swoosh” is perhaps one of the most well-known “cheap” logos – costing the sports brand just $35 USD when co-founder Phil Knight commissioned graphic design student Carolyn Davidson back in 1971. When it was finished, Knight said “I don’t love it… but I think it will grow on me.”
The iconic logo has remained relatively unaltered since its conception, with the only change being made in 1995 when the brand ditched the Nike text that used to be cradled within the Swoosh, opting for a simpler, stand-alone Swoosh instead. As a thank you for her work, Phil Knight gave Davidson a golden Swoosh ring with an embedded diamond in 1983, as well as an undisclosed amount of shares in the company – supposedly $600,000 worth.”
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