Taco Bell failed to pay two Michigan men who created the Taco Bell Chihuahua mascot, and were court-ordered to pay back $42 million dollars.
A federal appeals court on Friday ruled that Taco Bell is liable for $42 million in breach-of-contract awards to two Michigan men who created the diminutive mascot that starred in the Irvine, Calif., fast-food giant's $500 million advertising campaign in the 1990s.
By Carol J. Williams
Los Angeles Times
The wisecracking Chihuahua that earned millions for Taco Bell — and some criticism from Hispanics as an ethnic stereotype — has a new slogan:
“Yo quiero mi dinero!”: I want my money!
A federal appeals court on Friday ruled that Taco Bell is liable for $42 million in breach-of-contract awards to two Michigan men who created the diminutive mascot that starred in the Irvine, Calif., fast-food giant’s $500 million advertising campaign in the 1990s.
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